When I first started with Poshmark, crickets were the only thing visiting my closet. After a few weeks, I had my first sale and was pumped. However, the next one didn’t come until a few weeks after, the next a week after that, the next a week after that – you get the point. This went on for a couple of months, but my following kept growing slowly but decent.
Fast forward a year, and now I am selling multiple items a week, sometimes multiple items in a day, and it still keeps growing. It’s pretty easy to get discouraged when you first start, but if you actively try to grow your business, you will get offers every day in no time. I will give you the best Poshmark tips I’ve learned since I started selling.
Create a Share Schedule
Being active in the Poshmark community is the best way to grow your following and sell more items. There are two types of shares in Poshmark- self-shares and community shares. Self-shares are when you share your listings with your followers or a party. It’s a way of marketing yourself. Then there are community shares where you share other people’s listings to your followers. I do both of these every day.
Try to participate in at least one party per day. You will get an alert on your phone when there is a party going on, so go into the app and share any I have relevant listings you have in your closet. And just a heads up for all of you who share incessantly with the parties, your listing will only appear in the party feed during a party once. It will not get back to the top of the meal. Those other 50 shares of the same item will only end up in your follower’s feeds.
I relist all of my listings once a day. This allows my listings to be shared with my followers and get refreshed in specific brand and category feeds. The more popular items I’ll share a few times daily help me get more followers and likes. I also take ten minutes a day to share other Posher’s listings. This is an excellent way to get more shares and make Posh buddies.
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Nailing Your Listing
You will get what you give when it comes to your listing. If you put zero effort into making your listing look nice, you will get zero likes or shares. This is going to make it so much harder to sell. Start by taking clear and bright cover images.
You’ll want to write good descriptions and take measurements. Sizes differ from brand to brand, so listing something as a size “large” is vague regarding clothing. Include chest, waist-hip, and length measurements. You can even have your cat help if she’s up to it. Abby over here is a team player š
The more descriptive you are, the more likely someone will feel comfortable buying the item without seeing or feeling it first. Accurately represent your item in your listing -a crumpled garment laid out on the floor of a dark room isn’t cut. Listing images are everything, so take photos that stand out.
The Price is Right
Regarding Poshmark, most buyers will send you an offer rather than flat-out purchasing an item. So maybe 1 in 50 orders, someone will buy something without negation, and I get very excited. However, for the most part, you need to account for offers when deciding on a price.
When setting the original listing price for your items, you want to go a bit higher than what you want to sell them for. But not too high. You don’t wish Poshers to think you’re greedy. But you also want to ensure your customer feels like they are getting a great deal. So, how do you find that sweet spot so that you and your customer look like this lady after the transaction?
So, let us say I bought an item for $2 and wanted to flip it for $20 – I would start by listing it for $30. How did I get to that number? Well, first, I account for markdowns. After getting 20+ likes on a particular item, I will have a “flash sale” or “price drop” and lower the price by 15-20%, which leads to a quicker sale. After this markdown, my item went from being listed at $30 to $25.
Poshmark Tip: Lower your items on Thursday or Friday when people get paid.
It’s important to note that if you lower your price and then raise it again the next time you drop, it will not show it discounted unless you go lower than your lowest listing price.
Ok, I am moving on. I’ve also been keeping stats on my listings, and on average, I end up selling items for 15-20% less than the listing price after an offer is agreed upon. That would now bring the example item from $25 to $20. So I ended up selling it for the price I was hoping for.
Ask For Host Picks
Especially when you are first starting, you should reach out to party hosts and ask for Host Picks. But you have to do it the right way. Suppose you’ve hosted a party before. You know what happens. You get hundreds of notifications leading up to the party. Your phone is just blowing up nonstop. At the last party I hosted, I had thousands of notifications the day of. I couldn’t keep up or look at everyone’s closet who messaged me. Who did I choose?
First, those crazy long comments with all the emojis….. don’t do it. It’s obnoxious. You copy and paste the same thing daily to all the host’s party listings (see below). Maybe it works for some people but not for me. What does work is a short but sweet comment on one of your listings asking if the host would consider it an item as a Host Pick. Give it a try this next week! Getting host picks grew my audience big time.
Become a Suggested User
GAME CHANGER! Seriously. Last year, I had about 3k followers and told my husband that my goal was to get to 10k followers by this time next year. Well, after getting suggested users, I reached my goal in weeks. So I’m now at 65k followers and get between 500 and 1000 new ones every time I get put into the Suggested User rotation.
Becoming a suggested user is Poshmarks’ way of thanking you for being an active part of the community by promoting your closet to everyone on the app! They look for users with a great sales history, a full closet, clear cover shots, and listing descriptions, welcoming new members and sharing others’ listings.
To be considered for the Suggested User program, you must email [email protected] and write a few sentences about why you deserve to be chosen.
Target Potential Buyers
Everyone on Poshmark is a potential buyer, but what if you could target buyers by brand, size, and style? I used to share my listings and wait for all the buyers to visit me. That is, until I figured out how to go out and find potential buyers proactively. Check out my number one Poshmark secret tip here.
Remember to treat your shop as a business, not as a garage sale. Be responsive to all questions and comments. Package your items with care – even throw in a little something extra. Even just a short handwritten note can mean a lot to your customers!
Happy Posting!
Laura
